Art Direction
A selection of creative advertising work
Knorr is Unilever's biggest selling brand, and the biggest food brand in the world. They wanted to create a new communication platform that everyone, everywhere could get behind. Basil Mina and Steve Hanratty at DLKW Lowe had developed the platform of culinary expertise.
To encapsulate this platform, I wrote the tag line 'Flavours of Life' which was adopted across the UK and EU as their new brand communication platform.
Note: The campaign has since evolved under a new communication platform and tagline.
Agency: DLKW Lowe
Client: Knorr (Unilever)
Copywriter: Mike Aquan-Assee
Year: 2011
Tactical press ad released for London's first major snowfall of the season.
Agency: DDB London
Client: Purina
Art Director: Mike Aquan-Assee
Copywriter: Nick Moss
Year: 2010
© 2021 Mike Aquan-Assee